- Structural website design
- Graphic design...

I-Force utilizes and customizes a complete range of off-line and on-line marketing tactics to support website "brand" development. However, we believe it is critical that these are integrated under an agreed strong, thematic and strategic website "brand strategy" to ensure long-term e-business success.

This strategy should underline and define all your Internet marketing activity, both online and offline..

Online Marketing

Surprisingly, given the fact that our focus is the Internet, we find many clients underestimate the value of the online environment. There are many unforeseen and unrecognized benefits in using on-line marketing strategies. These include:

Fast to Market
Since online / electronic advertisements are faster to create and design, it is quicker to launch to the market than traditional print advertising.

More Creative
Advertisements posted on the Internet are potentially more creative because of the ways they can be applied, (e.g. 3-D, audio and visual effects) and the one-on-one interaction that is achieved.

Global Coverage
Advertisements can be posted across boundaries allowing truly global market reach for your products / services.

Cost Effective
With the same A&P budget, advertising and promotions can be posted for longer periods and across a wider and more varied spectrum on the Internet, when compared to traditional media.

Instant Response / Feedback
Advertiser can often trace quickly information regarding their resultant audience profile and online behavior by using various feedback or response tools (e.g. purchase orders, enquiries, feedback forms, online questionnaires, etc.)

Target Specific
Advertisements can be posted on very specific audience-defined websites and selected channels on a highly targeted basis.

The techniques I-Force utilize in the online business environment include:

• Chinese Search Engine Marketing (new : click here to find out more)
• Chinese Mirror Site Design
• Website Hosting Service
• Banner advertising networks
• Direct mail/ opt-in email
• Search engine submission and optimization - powered byclixplus.com
• Site linkage/ reciprocal linking
• Newsgroup posting services, chat rooms
• Sponsorships on and off-line
• E-events
• Interactive infotainment
• Local news, international news, specific news
• E-comics
• E-gaming
• E-cards
• Access information (e.g. weather, horoscopes, etc.)

Offline Marketing

Traditional advertising and marketing methods play a major role in building site awareness, generating early stage trial and building image, community and user perceptions. Tactics here include:

• Print advertising
• Direct mailing
• Transit advertising
• Events/Promos
• Tradeshows
• Radio advertising
• Outdoor advertising
• Sponsorship
• Public relations
• Television advertising