|
We
believe it is critical for e-business success to constantly fine-tune
our strategic decision-making and ultimately our tactical approaches.
We do this through the continuous monitoring of three components
of website performance:
- Traffic
volume, quality and loyalty
- Optimized
site usage and user interaction
- Ultimately,
any e-commerce goal
Not
only do we monitor these three measures, we also aim to understand
the causal relationships between these measures. In understanding
and utilizing these relationships we hope to focus scarce marketing
budgets and activities to those areas needing attention or to those
tactics with the most efficient results. The key force areas I-Force
focus on here include..
Website structural analysis
We define this as website analysis for user-friendliness, search
engine efficiency and technical smoothness. This involves analyzing
your site page-by-page, with reported results providing a detailed
summary for quick correction by webmasters (or us!). Correcting
this is critical for two reasons. Firstly it is now very apparent
that online users will soon leave a site if their experience is
poor (e.g. slow uploads, poor site navigation, etc.). The second
reason is that search engines will not analyze websites that are
poorly designed, thus reducing any potential for online visibility.
Website visibility analysis
Analyzing websites for online visibility uses I-Force systems for
creating reports that evaluate the number and spread of placements
being currently achieved across the major search engines --where
95% of the world searches! This report also includes identification
and analysis of those sites positioned above you and an analysis
of competitors you specify. These findings provide clear evidence
of current performance and provide clear direction for required
search engine positioning.
ID.Mind
(Business Relationship Management)
I-Force
will also help in implementing and managing of your internal and
external customer relationship needs through the application of
the only CRM system that has been specifically developed for Asian
language applications --ID.Mind.
ID.Mind is serving as the foundation of many Asian portals
because, of its strong Asian language software development structure.
This total business and customer management system captures essential
user information such as profiling and behavior. At the same time
it offers business owners full reporting feature to generate the
necessary information to further enhance their customer relationship
and existing product or service offers.
|