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Force4: Measurement & Analysis

Force1: Research & Planning
- Marketing research
- Advertising and Promotion...
 
Force2: Design & Creativity

- Structural website design
- Graphic design...

 
Force3: Marketing & Promotion

- Chinese Search Engine Marketing new
- Chinese Mirror Site Design
- Website Hosting Service
- Banner advertising networks
- Search engine optimization
- Direct mailing
- Print advertising...

 


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Force 4 - Measurement & Analysis

We believe it is critical for e-business success to constantly fine-tune our strategic decision-making and ultimately our tactical approaches. We do this through the continuous monitoring of three components of website performance:

  • Traffic volume, quality and loyalty
  • Optimized site usage and user interaction
  • Ultimately, any e-commerce goal

Not only do we monitor these three measures, we also aim to understand the causal relationships between these measures. In understanding and utilizing these relationships we hope to focus scarce marketing budgets and activities to those areas needing attention or to those tactics with the most efficient results. The key force areas I-Force focus on here include..

Website structural analysis

We define this as website analysis for user-friendliness, search engine efficiency and technical smoothness. This involves analyzing your site page-by-page, with reported results providing a detailed summary for quick correction by webmasters (or us!). Correcting this is critical for two reasons. Firstly it is now very apparent that online users will soon leave a site if their experience is poor (e.g. slow uploads, poor site navigation, etc.). The second reason is that search engines will not analyze websites that are poorly designed, thus reducing any potential for online visibility.

Website visibility analysis

Analyzing websites for online visibility uses I-Force systems for creating reports that evaluate the number and spread of placements being currently achieved across the major search engines --where 95% of the world searches! This report also includes identification and analysis of those sites positioned above you and an analysis of competitors you specify. These findings provide clear evidence of current performance and provide clear direction for required search engine positioning.

ID.Mind (Business Relationship Management)

I-Force will also help in implementing and managing of your internal and external customer relationship needs through the application of the only CRM system that has been specifically developed for Asian language applications --ID.Mind. ID.Mind is serving as the foundation of many Asian portals because, of its strong Asian language software development structure. This total business and customer management system captures essential user information such as profiling and behavior. At the same time it offers business owners full reporting feature to generate the necessary information to further enhance their customer relationship and existing product or service offers.



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